What Can Luxury Brands Learn From Gucci’s Digital Strategy?

A good example of integrating virtual test technology into a multi-channel marketing strategy is Baume, the Swiss brand for high-end watches.

Since the beginning of the COVID-19 crisis, more and more luxury brands have turned to digital, applying digital strategies and platforms directly to consumers. As e-commerce and omnichannel become the norm, consumers, especially young people, need brands to deliver engaging and comfortable digital experiences.

The ability to try on anything from sneakers and watches to hats and lipsticks with the help of a phone has become a must in a world where high digital users want consistent engagement and satisfaction. You can also use the technique of 3D product customization for the in-store marketing experience by professional service providers. They also help you out to use industry 4.0 for your business.

Through its app, Gucci allows shoppers to play with their clothes and accessories for virtual testing using augmented reality. This means users can try on shoes in the field to see what they look like, take photos of them, share them online, and get feedback from friends.

Such experiences ensure that Generation Z can enjoy fun and comfortable Instagram-worthy digital shopping from the comfort of their own homes.

Generation Z is not wanted because of its current purchasing power, but because of its enormous influence. These young consumers shape our daily consumption behaviour through interactions with colleagues, family members, friends, etc. They are early adopters. They are not afraid to test things out and make recommendations in the right way, helping to build excitement.